News Room

 

 

 

 

 

Protect Purchasing And Sales Data

September 12, 2013


Click to view larger image

The malt and brewed beverage industry is constantly changing and there will always be new challenges to your business. Probably the most ominous recent challenge has been grocery stores and other outlets attempting to break into the business of selling malt and brewed beverages in Pennsylvania. It is important to protect the market niche that the Pennsylvania Supreme Court has recognized exists for beer distributors in Pennsylvania. One aspect of this protection includes preventing competitors from accessing your internal purchasing and sales data.

There is no doubt that prospective competitors such as grocery stores, convenience store and big box outlets are actively trying to expand into Pennsylvania’s beer industry. These businesses have limited information regarding buying and selling beer in this state, mainly because they historically have not sold beer in Pennsylvania. It is critical that beer distributors protect their purchasing and sales data to prevent this information from getting into the hands of competitors. This information is valuable to grocery stores and other outlets because it provides insight into the industry which could otherwise take years to accumulate.

It is common for grocery stores, convenience stores and big box outlets to utilize their largest suppliers within a particular category of goods to determine how much of a particular product to carry and where to place it on their shelves. Many of these suppliers gather “intelligence” from other customers which, in the malt and brewed beverage context, means from beer distributors.

Be cautious of your wholesalers and suppliers attempting to gather data on your purchasing and sales habits with the intent of sharing this information with your competitors. You may even want to tell your wholesalers and suppliers that you do not want any of your purchasing or sales data shared with third parties. If grocery stores and convenience stores are unable to utilize your data, they will have to make their own decisions on what products to carry, how much to order and where to shelve the products.

 
May, 2017
March, 2017
December, 2016
November, 2016
October, 2016
September, 2016
July, 2016
May, 2016
February, 2016
December, 2015
July, 2015
June, 2015
May, 2015
March, 2015
February, 2015
July, 2014
April, 2014
September, 2013
May, 2013
April, 2013
February, 2013
October, 2012
July, 2012
June, 2012
April, 2012
January, 2012
July, 2011
June, 2011
May, 2011
December, 2010
November, 2010
August, 2010
April, 2010
February, 2010
December, 2009
September, 2009
August, 2009
July, 2009
June, 2009
April, 2009
March, 2009
February, 2009
December, 2008
October, 2008
September, 2008
July, 2008
May, 2008
April, 2008
March, 2008
February, 2008
January, 2008
December, 2007
October, 2007